Explore the house of iconic diamonds

Exquisite Diamonds, Lasting Memories:
Our Heritage of Commitment to Excellence

Diamonds are eternal symbols of love, celebration and luxury. At Super Diamond International, we value our clients as much as we cherish the preciousness of diamonds. Since 1985, our diamonds backed by an unwavering commitment to excellence, have created special moments and lasting memories for our clients.

Inside the House of Iconic Diamonds:
A Look at the Brand's History and Legacy

Super Diamond International, founded in 1985 by Mr. Vijay Kumar Jain, has rapidly grown into a respected and prideful name in the diamond trade, both in India and internationally. Our esteemed office is located in Mumbai, a prestigious business hub, since our inception. In 2012, we expanded our presence with another branch in New Delhi.

With a client base of 4000 high net-worth national and expat clients and achieving landmark sales of USD 1.7 million per annum, Super Diamond has established a strong market presence. Our success can be attributed to our strong business fundamentals that prioritize exceptional value for customers and excellent returns for suppliers.

VIJAY KUMAR JAIN
FOUNDER | SUPER DIAMOND INTERNATIONAL

The Inspiring Founder History of Super Diamond International

Mr. Vijay Kumar Jain is a visionary leader, whose progressive mindset and innovative strategies have propelled the remarkable success of Super Diamond International. With his formative years spent in Delhi, he gained invaluable insights into the importance of hard work and honesty at all levels of life. Joining the family's gems and jewellery business at the young age of 23 in 1978, Mr. Jain played a pivotal role in achieving significant growth in a short span of time. Over the years, Mr. Jain has earned a stellar reputation among his clients, who trust him implicitly for his diligence and integrity. Today, he leads Super Diamond and serves as a guiding force and mentor to his three accomplished children, who have also carved their own success in the industry. He has instilled in them the values of ethical business practices, uncompromising quality and building strong relationships, inspiring them to carry forward his legacy of excellence and service.

Guiding Principles for our Success:
Mission, Vision and Core Values

Our Mission

Our mission is to deliver exceptional quality to our clients by setting new standards of excellence. We are committed to upholding the highest standards of cut, polish and symmetry in our manufacturing processes, using the most advanced IT systems to drive efficiency and transparency in our operations.

Our Vision

We aspire to be the global benchmark of excellence in the diamond industry, recognized for our steadfast commitment to good practices, innovation and transparency. With our relentless dedication to world-class research and development, we want to create lasting value for our clients and stakeholders.

Our Values

Integrity- Conducting our business with honesty helps build lasting relationships of trust.
Reliability- We deliver on our promises, consistently exceeding the expectations of our clients.
Excellence- We strive for excellence, from the quality of our diamonds to the service we provide.

Diamonds undergo immense pressure to emerge breathtakingly beautiful.

From Rough to Refined - Expertise in every
facet of the Diamond trade

Our legacy spans over 75 years in the diamond industry, a testament to our expertise and commitment to excellence. Our diamonds come from the hands of a seasoned diamantaire with 55 years of experience, ensuring that each diamond is handpicked and of the highest quality. We take pride in being pioneers in the diamond industry, continuously striving to set new standards and trends.

Our expertise is in rough and polished diamonds, exclusive ideal cuts, fancy colors and shapes, and gemstones like Rubies,
Sapphires, Emeralds, Alexandrite, Spinel etc. In jewellery, we specialize in precious and semi-precious stones,
engagement rings, pendants, earrings, bracelets etc. of traditional and contemporary design.

Just like our diamonds, we pride ourselves on clarity and transparency in our business practices. We provide complete information about the diamonds we trade, including their specifications, grading and pricing. Our diamonds are GIA certified and laser-inscribed, ensuring their authenticity and quality. We carefully select our diamonds from reliable sources to ensure that they are conflict-free and adhere to ethical standards.

Super Diamond International's expertise in the diamond industry and focus on customer satisfaction make it a distinguished player in the global diamond trade. With a legacy of experiences and values, the company is dedicated to achieving its mission and serving a clientele that includes prominent personalities, foreign embassies and diplomats from around the world.

Vision for tomorrow

We are excited to further enhance our reputation as a leading diamond expert and capture new opportunities in the global diamond market. Our vision for tomorrow includes strategic expansion into key markets such as China, Russia, Sri Lanka, Thailand, and Ukraine, where we plan to open flagship stores.

“People come to jewellers to do good for their families, and we value their emotions above all else.”

– Vijay Kumar Jain

Our priority is customer satisfaction. We take pride in understanding and catering to the unique tastes and demands of our clients. Our success is measured by the appreciation and referrals we receive from our satisfied customers, who trust us as their preferred jeweler based on the superior experience we provide.